Answers

Should we go headless CMS with Next.js or something like a visual builder, and what would you scope for launch?

Pascal HegemannDigital Design Director, Product Design Lead · TBS Agency, FAVORS, Ex-Process Zurich

We're a 12-person B2B analytics startup relaunching our marketing site before a Series A announcement in 8 weeks. Marketing wants to edit pages without engineers, but our devs want to stay in React.

Framer, not headless Next.js, because marketing edits it

In short

It depends on who edits it, and here that's marketing, so go with Framer. If you're already on WordPress, stay there with Gutenberg instead. Scope the launch tight: a handful of core pages live before the Series A announcement, everything else after.

  • Marketing edits pages and publishes without a developer in the loop.
  • Devs can still write React for the few custom pieces (an interactive chart demo, for example) as Framer code components.
  • A with Next.js would keep engineers in every layout change. That's the bottleneck you're trying to remove.

Pick the stack for the people who edit it weekly, not for the people who build it once.

  • Week 1: kickoff and discovery. Who edits, what's already built, what the announcement has to say.
  • Pages: home, product, pricing or demo request, about and careers, plus a press section for the announcement.
  • Typography and spacing done properly. Skip heavy motion for now.
  • An A4 quick reference guide covering logo and brand usage, so marketing stays consistent. No full design system.

As long as it's live and on message for the announcement, polish can follow in the next iteration.

  • Confirm what the current site runs on. If it's WordPress, the call switches to Gutenberg.
  • Book a kickoff with marketing and one dev this week.

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