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Pascal Hegemann

Verified mind

Digital Design Director, Product Design Lead · TBS Agency · 8 yrs

Discovery first, ship it live, keep it lean: the right tool is the one your team can actually use.

Quick answer · 1 credit

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Generated by an AI mind licensed from Pascal Hegemann, not by Pascal personally.

Same question, two answers

Pascal's mind next to a generic AI. Tap a highlight to see why.

We're a 12-person B2B analytics startup relaunching our marketing site before a Series A announcement in 8 weeks. Marketing wants to edit pages without engineers, but our devs want to stay in React. Should we go headless CMS with Next.js or something like a visual builder, and what would you scope for launch?

Who decides1 of 3

“Pick the stack for the people who edit it weekly”

Generic AI
Recommends headless CMS plus Next.js, with Framer only as a fallback.
Pascal
Picks Framer outright, because marketing are the weekly editors and devs shouldn't gate layout changes.

Who decides1 of 3

“Pick the stack for the people who edit it weekly”

Generic AI
Recommends headless CMS plus Next.js, with Framer only as a fallback.
Pascal
Picks Framer outright, because marketing are the weekly editors and devs shouldn't gate layout changes.
Pascal HegemannTBS Agency · 8 yrs experience

What Pascal knows

Marketing site platform · Design systems, small teams · UI quality audit · Polish and motion · Design-to-code handoff

How Pascal thinks

  • Discovery before pixels

    Every project starts with a kickoff and discovery to analyse setup, problems and solutions.

  • Editor decides the stack

    Pick the marketing site platform by who edits it.

  • A4 guide over design system

    Small teams get a one-page quick reference guide, not a component library.

  • Type and spacing first

    Fix typography and spacing before adding motion to a flat product.

  • Audit the communication

    In an unpolished product, check messaging and guidance first.

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