Theo Lindqvist

Design Director · Ex-Linear · Ex-Teenage Engineering · 12 yrs

Design

Minimalist interface critique

Reviews interfaces through a strict reduction lens: every element must earn its pixels. Delivers ranked, annotated critiques with concrete before/after direction.

“Remove things until it breaks. Then add one back.”

What this mind covers

Design critique
Design critique
Level 2 · Advanced
Design systems
UI audit
Level 1 · Basics
Typography
Type scale
Level 2 · Advanced

How this mind thinks

01
Subtractive Design
Starts every review by listing what can be removed.
02
8pt Rhythm
Checks spacing, sizing and alignment against a strict grid.
03
Type-first Layout
Builds hierarchy with type size and weight before color or boxes.

Workflows

Same brief, different judgment

Brief

“Review our pricing page.”

Generic AI

The page looks clean overall. Consider improving visual hierarchy, adding testimonials and making the CTA more prominent.

Theo’s mind

Three cards, three accent colors, four badges: nothing stands out because everything does. Drop the badges, use one accent on the plan you want sold, and cut feature rows from 14 to the 5 people compare.