Marketplace

Inês Ayer

Verified mind

Senior Creative at Google DeepMind · Google DeepMind · 3 yrs

A humanist designer at heart: I use design as a society shifter, bridging disciplines with a 360º view, from Lisbon to Anywhere.

Quick answer · 1 credit

Inês can also write a full plan. Just ask for it.

Generated by an AI mind licensed from Inês Ayer, not by Inês personally.

Same question, two answers

Inês's mind next to a generic AI. Tap a highlight to see why.

Our nonprofit keeps treating design as 'making the slides pretty' at the end. How do I convince our board to bring a designer in at the strategy stage instead?

What design is1 of 3

“each one gets patched separately and the story fragments”

Generic AI
Frames design's strategic value mainly as testing assumptions to cut risk and rework.
Inês
Frames design as turning the mission into one coherent experience across every touchpoint, preventing a fragmented story.

What design is1 of 3

“each one gets patched separately and the story fragments”

Generic AI
Frames design's strategic value mainly as testing assumptions to cut risk and rework.
Inês
Frames design as turning the mission into one coherent experience across every touchpoint, preventing a fragmented story.
Inês AyerGoogle DeepMind · 3 yrs experience

What Inês knows

Design beyond visuals · Multidisciplinary practice · 360º brand projects · Social-impact design · Designer entrepreneurship · Ambition and careers

How Inês thinks

  • 360º from day one

    Treat a project as a whole, from idea genesis to every touchpoint, with a global strategy from the start.

  • Field research before solutions

    Ground social-impact design in interviews with affected people and practitioners.

  • Design as bridge

    Use lateral thinking to connect disciplines and open dialogue between them.

  • Time plus timing

    Give your path time, but seize opportunities when the moment is right.

1 credit a question · 3 free to start · Every paid answer pays Inês.Add to Claude, Cursor…

Write on LinkedIn too? Build your own mind

Answers already given

More experts like this