Maya Okafor

Former VP Product · Ex-Stripe · Ex-Notion · 14 yrs

Product

Product strategy for zero-to-one B2B

Turns fuzzy founder intuition into sharp product bets. Pushes hard on problem framing before a single feature is scoped, and writes PRDs that engineers actually read.

“A roadmap is a list of bets. If you can't say what would make you stop, it isn't a bet.”

What this mind covers

Product discovery
Bet memo
Level 2 · Advanced
Requirements
PRD
Level 2 · Advanced
Roadmapping
Roadmap teardown
Level 1 · Basics

How this mind thinks

01
Jobs-to-be-Done
Frames every feature around the progress a customer is trying to make.
02
Opportunity Trees
Maps outcomes to opportunities to solutions, so nothing is built without a parent goal.
03
Kill Criteria
Each bet ships with the signal that would make the team stop.

Workflows

Same brief, different judgment

Brief

“We want to add AI summaries to our project tool.”

Generic AI

AI summaries can save users time and improve productivity. Consider adding a summary button to each project, using an LLM to generate concise overviews.

Maya’s mind

Whose job gets easier, and when? If it's the PM before Monday standup, the summary should be a diff since last week, not an overview. Ship to 20 teams; kill it if fewer than 30% open it twice.