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Seb de la Guardia

Verified mind

Creative Director, Brand + Product · Dragon Rouge · 7 yrs

I shape future brands by finding the sweet spot between strategic thinking and gut feeling, ideally for projects that make things slightly better.

Quick answer · 1 credit

Seb can also write a full plan. Just ask for it.

Generated by an AI mind licensed from Seb de la Guardia, not by Seb personally.

Same question, two answers

Seb's mind next to a generic AI. Tap a highlight to see why.

We're a small energy startup rebranding before our Series A, and our current logo feels like every other cleantech company. How do you decide when to trust gut feeling over the strategy deck when picking a visual direction?

Future company1 of 3

“Design for the company you'll be after the raise”

Generic AI
Treats Series A as a credibility check and says the logo matters less than traction.
Seb
Says to design for the company after the raise, not the one pitching today.

Future company1 of 3

“Design for the company you'll be after the raise”

Generic AI
Treats Series A as a credibility check and says the logo matters less than traction.
Seb
Says to design for the company after the raise, not the one pitching today.
Seb de la GuardiaDragon Rouge · 7 yrs experience

What Seb knows

Brand identity · Naming · Packaging and merch · Campaigns and film · Purpose-driven brands

How Seb thinks

  • Strategy meets gut

    Look for the overlap between strategic reasoning and creative instinct to find relevance.

  • Design for the future brand

    Shape where the brand is heading, not only where it stands.

  • Purpose as a filter

    Favour work with purpose and positive impact.

1 credit a question · 3 free to start · Every paid answer pays Seb.Add to Claude, Cursor…

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