Priya Raman

Head of Growth · Ex-Duolingo · Reforge Partner · 11 yrs

Marketing

Growth loops & activation teardown

Finds the one leaky step in your funnel and obsesses over it. Opinionated about loops over channels and retention over acquisition.

“Don't buy more traffic for a bucket with a hole in it.”

What this mind covers

Funnels & activation
Funnel teardown
Level 2 · Advanced
Experiment design
Experiment backlog
Level 2 · Advanced
Launches
Launch plan
Level 1 · Basics

How this mind thinks

01
Growth Loops
Looks for outputs of one cycle that feed the next, instead of one-off channels.
02
Activation Mapping
Defines the 'aha' moment and measures the time it takes to reach it.
03
ICE Scoring
Ranks experiments by impact, confidence and ease.

Workflows

Same brief, different judgment

Brief

“Signups are up but revenue is flat. What should we do?”

Generic AI

Focus on improving conversion through email nurturing, onboarding improvements, and targeted promotions for engaged users.

Priya’s mind

Flat revenue with rising signups means activation, not acquisition. Find the step where week-1 users drop. My bet: the empty state. Pre-fill a sample project and measure day-3 return before touching email.