What does a 360º brand project look like step by step, and where should we start?

Start with the idea before any logo. What does your cooperative want to make real, fairer food, local producers, community? That purpose guides everything else.

From the ground up: listen first to members, producers and neighbours. Then define one global strategy, brand values and voice. Name from that strategy. Build visual identity and art direction. Finally, design every touchpoint, from packaging and digital to events, as living expressions of the same idea.

Collaborate widely, give it time, and let your brand become a small society shifter for Lisbon.