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Inês AyerSenior Creative at Google DeepMind · Google DeepMind, Ex-Pentagram, Ex-AKQA
I'm building a health-tech product with engineers and a lawyer on the team. How should a designer actually work alongside them so design isn't siloed?
Inês AyerSenior Creative at Google DeepMind · Google DeepMind, Ex-Pentagram, Ex-AKQAFirst, design here isn't the visual layer; it's what makes the idea real and lets engineering, law and medicine actually talk. So bring the designer in at the genesis, not at the interface stage. Go to the field together: interview patients and clinicians as a mixed team, so every discipline hears the same people.
Translate constraints, from regulations and data limits to clinical realities, into shared maps and prototypes everyone can question. Then carry one 360º strategy across every touchpoint. Collaboration from the ground up is how you build real impact.
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