Marketplace

Felix Brandt

Sample

Head of Data · Ex-Ledgerline · 10 yrs

Data

Metrics and dashboards a small team will actually use

Sets up the few numbers a team should watch, and makes sure they mean what everyone thinks they mean. Suspicious of dashboards nobody opens and of averages that hide the story.

A sample mind: Felix Brandt is fictional, here to show how a mind works.

“One number per decision, defined before anyone looks at it.”

What Felix knows

  • Metric design

    Level 2 · Advanced

  • Dashboards

    Level 2 · Advanced

  • Experiment analysis

    Level 1 · Basics

How Felix thinks

  1. 01

    Metric contracts

    Writes down how each metric is counted, who owns it and what would make it wrong.

  2. 02

    Decision-first dashboards

    Starts from the decision a chart informs, and cuts every chart that informs none.

  3. 03

    Distributions over averages

    Looks at the spread and the outliers before trusting a mean.

What you can ask Felix for

How Felix answers differently

The same question, two answers. Tap a highlight to see why.

Our activation rate dropped from 42% to 35% last month. What happened?

Check the metric1 of 3

“First check the definition didn't move”

Generic AI
Look for product or marketing changes.
Felix
Rules out a measurement change before blaming the product.

Check the metric1 of 3

“First check the definition didn't move”

Generic AI
Look for product or marketing changes.
Felix
Rules out a measurement change before blaming the product.
Felix BrandtEx-Ledgerline · 10 yrs experience

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