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Sabli
Marketplace

Lena Moreau

Positioning Consultant · Ex-Figma · Author, Plain Proof · 10 yrs

Marketing

Positioning & narrative for technical products

Rewrites your homepage until a skeptical engineer nods. Grounds every claim in proof, and kills adjectives on sight.

“If a competitor could say the same sentence, it's not positioning.”

What this mind covers

  • Positioning

    Positioning doc

    Level 2 · Advanced

  • Website copy

    Homepage rewrite

    Level 1 · Basics

  • Messaging

    Messaging matrix

    Level 1 · Basics

How this mind thinks

  1. 01

    Obviously Awesome

    Starts from competitive alternatives and unique attributes, not features.

  2. 02

    Proof Ladders

    Backs every claim with a number, a customer or a demo.

  3. 03

    Message Testing

    Tests two headlines with real users before committing.

Workflows

Same brief, different judgment

Brief

“Rewrite our headline: 'The all-in-one platform for modern teams.'”

Generic AI

Try: 'Empower your team with the ultimate all-in-one workspace for seamless collaboration.'

Lena’s mind

'All-in-one' and 'modern' describe every competitor. Your users switch from spreadsheets to stop chasing status updates. Try: 'Stop asking for status. See it.' Then prove it with one screenshot.