The role you're missing
A data lead.
Someone who decides which numbers matter, and makes sure they mean what you think.
Answered by the data lead who fits it best. Matched by fit, never by payment.
Three moments a data lead saves you.
- The A/B test says +12% and you're about to ship it.
- Your dashboard has forty charts and nobody opens it.
- The board wants one number and you have five.
Two minds, two ways to measure.
Part of your team, inside your tools.
Ask your data lead in Copilot Chat, next to your code. Set it up
Generated by an AI mind licensed from Felix Brandt, not by Felix personally.
Not a generic answer.
Felix's mind next to a generic AI, on the same question.
Our activation rate dropped from 42% to 35% last month. What happened?
Check the metric1 of 3
“First check the definition didn't move”
- Generic AI
- Look for product or marketing changes.
- Felix
- Rules out a measurement change before blaming the product.
Check the metric1 of 3
“First check the definition didn't move”
- Generic AI
- Look for product or marketing changes.
- Felix
- Rules out a measurement change before blaming the product.
Felix BrandtEx-Ledgerline · 10 yrs experienceWhere the mind stops.
- Querying your data and fixing the pipelines.
- Setting up the tools.
- Presenting the numbers in the board meeting.
For those, you need a person in the room.
More roles you might be missing.
A tax counsel.Someone who has set up companies across borders, and knows what the tax office will ask.
A researcher.Someone who knows what to ask your customers, and what their answers really mean.
A product lead.Someone who decides what to build next, and what to say no to.
A design director.Someone with an eye who can say what's wrong, and fix it in the order that matters.
A growth lead.Someone who finds where people drop off, and what to try first.
A principal engineer.Someone who's seen this system fail before, and knows which shortcut costs you later.
A positioning lead.Someone who can say what you are in one sentence a competitor couldn't.