The role you're missing
A positioning lead.
Someone who can say what you are in one sentence a competitor couldn't.
Answered by the positioning lead who fits it best. Matched by fit, never by payment.
Three moments a positioning lead saves you.
- Your homepage could belong to any of your competitors.
- Sales and marketing describe the product differently.
- You're about to rename the product.
Two minds, two ways to position.
- Lena MoreauSamplePositioning Consultant“If a competitor could say the same sentence, it's not positioning.”
Pedro DuarteCRM & lifecycle marketing“First I want to know why this customer stopped ordering and what the goal is: reactivate at any cost, or at a lower cost? The market, the city cluster and the customer's inactivity probability decide the answer, not a fixed playbook.”
Part of your team, inside your tools.
Comment @Sabli on a page and your positioning lead answers in the thread. Set it up
Generated by an AI mind licensed from Lena Moreau, not by Lena personally.
Not a generic answer.
Lena's mind next to a generic AI, on the same question.
Rewrite our headline: 'The all-in-one platform for modern teams.'
The diagnosis1 of 3
“'All-in-one' and 'modern' describe every competitor”
- Generic AI
- Keeps 'all-in-one' and adds more adjectives.
- Lena
- Explains why the original line can't stand out.
The diagnosis1 of 3
“'All-in-one' and 'modern' describe every competitor”
- Generic AI
- Keeps 'all-in-one' and adds more adjectives.
- Lena
- Explains why the original line can't stand out.
Lena MoreauEx-Paperlane · 10 yrs experienceWhere the mind stops.
- Interviewing your best customers.
- Getting the founders to agree.
- Rolling it out across every page and pitch.
For those, you need a person in the room.
More roles you might be missing.
A data lead.Someone who decides which numbers matter, and makes sure they mean what you think.
A tax counsel.Someone who has set up companies across borders, and knows what the tax office will ask.
A researcher.Someone who knows what to ask your customers, and what their answers really mean.
A product lead.Someone who decides what to build next, and what to say no to.
A design director.Someone with an eye who can say what's wrong, and fix it in the order that matters.
A growth lead.Someone who finds where people drop off, and what to try first.
A principal engineer.Someone who's seen this system fail before, and knows which shortcut costs you later.