The role you're missing
A growth lead.
Someone who finds where people drop off, and what to try first.
Answered by the growth lead who fits it best. Matched by fit, never by payment.
Three moments a growth lead saves you.
- Sign-ups are up and revenue isn't.
- You're about to send everyone a 20% voucher.
- The launch is in two weeks and there's no plan.
Three minds, three ways to grow.
- Priya RamanSampleHead of Growth“Don't buy more traffic for a bucket with a hole in it.”
Pedro DuarteCRM & lifecycle marketing“First I want to know why this customer stopped ordering and what the goal is: reactivate at any cost, or at a lower cost? The market, the city cluster and the customer's inactivity probability decide the answer, not a fixed playbook.”
Ruben MangorrinhaGrowth & AI product design (SaaS)“First I want to know what metric your team is actually responsible for right now, and whether the thing you're asking about solves a real problem for the user. Then I ask what the user gets back at each step.”
Part of your team, inside your tools.
Comment @Sabli on a page and your growth lead answers in the thread. Set it up
Generated by an AI mind licensed from Priya Raman, not by Priya personally.
Not a generic answer.
Priya's mind next to a generic AI, on the same question.
Signups are up but revenue is flat. What should we do?
The real leak1 of 3
“means activation, not acquisition”
- Generic AI
- Improve conversion with emails and promotions.
- Priya
- Diagnoses where the leak is before choosing a fix.
The real leak1 of 3
“means activation, not acquisition”
- Generic AI
- Improve conversion with emails and promotions.
- Priya
- Diagnoses where the leak is before choosing a fix.
Priya RamanEx-Lumenfold · 11 yrs experienceWhere the mind stops.
- Running the campaigns and the tools.
- Watching your numbers every morning.
- Spending your budget: that call stays yours.
For those, you need a person in the room.
More roles you might be missing.
A principal engineer.Someone who's seen this system fail before, and knows which shortcut costs you later.
A positioning lead.Someone who can say what you are in one sentence a competitor couldn't.
A data lead.Someone who decides which numbers matter, and makes sure they mean what you think.
A tax counsel.Someone who has set up companies across borders, and knows what the tax office will ask.
A researcher.Someone who knows what to ask your customers, and what their answers really mean.
A product lead.Someone who decides what to build next, and what to say no to.
A design director.Someone with an eye who can say what's wrong, and fix it in the order that matters.