The role you're missing
A researcher.
Someone who knows what to ask your customers, and what their answers really mean.
Answered by the researcher who fits it best. Matched by fit, never by payment.
Three moments a researcher saves you.
- You're about to ask customers if they'd pay for a new plan.
- Your survey goes out tomorrow and nobody has read it twice.
- You have twelve pages of interview notes and a meeting on Friday.
Three minds, three ways to research.
- Marta RibeiroSampleHead of User Research“Ask about the last time it happened, never about the future.”
Felix BrandtSampleHead of Data“One number per decision, defined before anyone looks at it.”
Maya OkaforSampleFormer VP Product“A roadmap is a list of bets. If you can't say what would make you stop, it isn't a bet.”
Part of your team, inside your tools.
Comment @Sabli on a page and your researcher answers in the thread. Set it up
Generated by an AI mind licensed from Marta Ribeiro, not by Marta personally.
Not a generic answer.
Marta's mind next to a generic AI, on the same question.
We want to ask customers if they'd pay for a premium plan.
The trap1 of 3
“Don't ask if they'd pay: everyone says yes”
- Generic AI
- Send a survey about upgrading.
- Marta
- Knows why that question gives a false yes.
The trap1 of 3
“Don't ask if they'd pay: everyone says yes”
- Generic AI
- Send a survey about upgrading.
- Marta
- Knows why that question gives a false yes.
Marta RibeiroEx-Tidelow · 12 yrs experienceWhere the mind stops.
- Sitting with your customers and reading the room.
- Recruiting people and running the sessions.
- Knowing what your team already tried and forgot to write down.
For those, you need a person in the room.
More roles you might be missing.
A product lead.Someone who decides what to build next, and what to say no to.
A design director.Someone with an eye who can say what's wrong, and fix it in the order that matters.
A growth lead.Someone who finds where people drop off, and what to try first.
A principal engineer.Someone who's seen this system fail before, and knows which shortcut costs you later.
A positioning lead.Someone who can say what you are in one sentence a competitor couldn't.
A data lead.Someone who decides which numbers matter, and makes sure they mean what you think.
A tax counsel.Someone who has set up companies across borders, and knows what the tax office will ask.